Lessons Startup Companies must learn from Covid - 19 by Dena Falken

TOP THREE LESSONS, STARTUP COMPANIES MUST LEARN FROM COVID-19 Dena Falken None of us imagined a year ago what we would have to face in just a few months, none of us imagined our everyday work to be done mostly or completely online. Hundreds of Thousands of deaths and counting, staggering unemployment numbers nationwide, There is no doubt that the covid has changed our lives in very unimaginable and unprecedented ways. It has been an incredibly tough time for the business across the world, with delayed deals, paused investments, and falling consumer spending becoming all too common. It's now more than a year now in covid and it's clear that it's now more than ever, that the ability to adapt swiftly and successfully is vital for entrepreneurs and business owners. The adjustment any online business had to make to this pandemic has been rough, but ultimately all of their help optimize our workflows and help businesses to be more human-centric in their market approach. Here are the top five lessons experienced by the top companies and how you can learn from them. GO DIGITAL Entrepreneurs cannot rely on a physical location at a tower building but a place open to the public amid a pandemic. Hence, accelerating a digital transformation and pushing businesses to go online is crucial to surviving in a competitive pandemic-hit market. Connecting with customers through social media, virtual communities, influencers, is a must for entrepreneurs looking to establish themselves. Social media is constantly providing new frontiers for businesses to establish themselves online and during challenging times like going digital cannot be an afterthought anymore. HIRE THE RIGHT PEOPLE AND BE FLEXIBLE Hiring the right kind of workforce is the key to a business success story. Candidates with the right kind of experience and flexibility to adapt can be an asset for any organization that is going through a tough time. Business leaders need to be very cognizant of the fact that flexibility is the new trend while hiring and offering employees the freedom to make their work schedules is going to be an unavoidable part of a post-COVID world. Flexible jobs help diversify teams and it's also a great time to hire as redundancies have made available for a larger pool of talent. Entrepreneurs just need to make sure that they are the right people. REINVENT YOURSELF AND YOUR COMPANY At Legal-Ease International we have totally have had to do this. There is no question that we can not come back after a pandemic and staying in lockdown to " business as usual" Lots of companies had to reinvent themselves in various ways, finding new channels to find customers, finding new market opportunities, creating new products to address new needs, modify their manufacturing, innovating new technology or new marketing campaigns. This pandemic was a trigger that forced entrepreneurs understanding that they have to employ creativity and differentiation in everything they do, forcing the business to get out of its comfort zone Dena Falken Esq. Legal-Ease International Inc