Dena Falken Esq- American Entrepreneur
Dena Falken Esq, an award winning influential women, who has transformed the way business is done. She is a successful woman, always competing with herself to provide better results for her clients.
Dena Falken is an American entrepreneur, operating a global business. She is the founder of Legal-Ease International®️– a company dedicated to teaching legal terminology, the Language of the law, to professionals.
Today we are excited to interview Dena Falken and share her business tips to our vast audience. She has a vast knowledge about the business world and is frequently speaking at various events.
How to overcome imposter syndrome as an entrepreneur?
Dena Falken: When you are in business, there is always competition and you should recognize and prepare for it. There will be numerous obstacles but an entrepreneur should trust their services and be willing to work hard to make it more beneficial for their clients.
When I started Legal-Ease International ® ️, I had setbacks but mentally I made them a normal thing by building confidence in what I do and why I do it. This helped me to overcome every barrier and now my business is leading in the industry- providing service in Italy, Mexico, South and Central America and throughout Europe.
Believing in yourself is one of the keys to conquer imposter syndrome. The fear is always there but when we stop second guessing ourselves and make strategic decisions with proven results continuously, it will help to overcome imposter syndrome and lead to success.
Many of our readers have problems staying productive. Can you please give some tips?
Dena Falken: As an entrepreneur, there are many aspects of the business to look at every day. When I started my company, I mastered the skill to be productive so that I can complete more tasks every day without procrastinating.
Planning a day by creating a schedule. Being productive is more about knowing what you have to do and executing it without distractions.
The second thing is being fit mentally. As an entrepreneur, individuals need to understand that when our mental health is good, we can be creative and put more effort into our work. Numerous beginners often spend late nights working on their projects and the next day, they are tired and can’t focus. I advise the readers to also take care of themself by eating the right foods and exercising regularly to stay active and become productive.
For our readers, can you please share some advice for starting their own business?
Dena Falken: My first piece of advice will be knowing the demand and finding your passion. Many new entrepreneurs jump into starting a company because the thought of selling sounds profitable to them. This is a major mistake many aspiring entrepreneurs make.
Legal-Ease International®️ was founded because there were no companies that were teaching legal vocabulary to professionals at that time. Before investing my time to start the business, I did research whether the service was needed or not. I spoke to many professionals that I was already working with to get their opinion, to see if my services in Legal Language were needed or not. This helped me to prepare my mind and plan the business model to do the marketing and set up in a good location for easy accessibility. I had no capital at all, so there was no fear of losing money.
If possible visit the location of your potential customers and share with them the services you are offering. This will help you understand the demand and its urgency. Starting something that people don’t need is a serious mistake in entrepreneurship.
Always take care of your clients. The first couple of customers can help your business scale exponentially & get more recommendations, so you need to always take good care of your buyers.
Thank you so much for speaking with us today. It has been a while since we have tried to interview you.
My pleasure! I love your periodical and the work you do!
Get connected with Dena Falken Esq and find out more about Legal-Ease International® through the company website: https://www.legalenglish.com/
